PRIVACY POLICY

Effective date: 15 October 2026 · Last updated: 16 October 2026

1. Who we are

This Privacy Policy explains how Dreylock Limited (“Sideline TV”, “we”, “us” or “our”), a UK private limited company, with its registered address at Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL, United Kingdom, collects, uses and protects personal data when people who live in the United Kingdom or any country outside the European Union, the European Economic Area and the United States use sidelinetv.com and related services (the “Service”).

Dreylock Limited is the controller of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) and similar laws.

If you have questions, contact us at support@sidelinetv.com.

2. Personal data we collect

2.1 Data you give us

• Account data: your email address, password (stored only in hashed form), country of residence, and any profile details you choose to add.
• Subscription and billing data: your plan, billing history, billing country or address, and the last digits, type and expiry date of your payment card. Full card details are collected and processed directly by our payment processor and are not stored by us.
• Preferences: sports, leagues, teams, events and game alerts you follow or set up, and your notification settings.
• Communications: your name, email address, the topic and content of messages you send through our contact form or by email, and any information you include in them.
• Age confirmation: your confirmation that you are 18 or older.

2.2 Data we collect automatically

• Device and log data: IP address, browser and device type, operating system, language settings, referring page, pages requested, and the date and time of requests. This is recorded by our servers and content delivery network.
• Approximate location: your country or region, inferred from your IP address. We use this to show you the terms and policies for your region, apply content licensing restrictions, set prices and taxes, and prevent fraud. We do not collect precise GPS location.
• Usage data: how you interact with the Service, for example the pages and sections you view, the buttons and links you click, the sports, leagues and matches you open, and the streams you watch.
• Marketing attribution data: if you arrive via an advertisement, affiliate or partner link, we record the campaign and referral parameters in that link. These may include UTM parameters, affiliate or partner IDs, sub-IDs, click IDs, and advertising click identifiers such as Google (gclid), Meta (fbclid), TikTok (ttclid) and Microsoft (msclkid) click IDs. We temporarily store these in your browser for the rest of your session and attach them to sign-up so we can tell which partner or campaign referred you.

2.3 Data from third parties

• Payment processor: confirmation of payment, payment status, and fraud-prevention signals.
• Advertising and affiliate partners: information about the campaign or partner that referred you.

3. How we use your data

Under the UK GDPR and EU GDPR, we only use your personal data where we have a legal basis to do so. The table below explains what we do and why.

Where we rely on legitimate interests, we have balanced those interests against your rights. You can object at any time, as described in section 9. We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing.

4. Cookies and similar technologies

We use cookies, browser storage (such as local and session storage) and similar technologies to keep you signed in, remember your settings and region, apply content restrictions, measure how the Service is used, and attribute sign-ups to marketing campaigns. Where required by law, we ask for your consent before using non-essential technologies. You can change your choices at any time using Cookie settings.

For full details, including the specific cookies and tools we use, see our Cookie Policy.

5. Who we share data with

We do not sell your personal data for money. We share personal data only as described below:

• Service providers (processors) who act on our instructions, including:
  • hosting, cloud storage and content delivery providers (including BunnyCDN);
  • payment processing;
  • email delivery, contact form handling and notifications;
  • analytics and tag management;
  • customer support tools.
• Affiliated companies: Dreylock Limited and TB MultiMedia Inc operate Sideline TV in different regions. We share personal data with each other where needed to run the Service, for example for shared infrastructure, customer support, or if you move to a different country.
• Content, data and streaming partners who provide sports data, live TV channels or event coverage, where this is necessary to deliver content to you or to report on viewing as our licences require. Where possible this is aggregated or pseudonymised.
• Advertising and affiliate partners, with whom we share limited information, such as a click ID or partner ID and whether a sign-up or purchase occurred, so we can measure campaigns and pay commissions. Where required, we only do this with your consent.
• Professional advisers, such as lawyers, accountants and auditors.
• Authorities and others, where required by law or where necessary to protect our rights, our users or the public, for example to prevent fraud.
• Business transfers: if we are involved in a merger, acquisition, financing or sale of assets, personal data may be transferred to the new owner, subject to this policy.

Some pages load images, such as team crests and competition logos, from third-party services (for example media.api-sports.io). These services receive your IP address and browser information when the image is loaded.

6. International transfers

Our service providers, and our affiliated company TB MultiMedia Inc in the United States, may process personal data in countries outside the UK and the European Economic Area, including the United States. Where we transfer personal data to a country that has not been found to provide adequate protection, we use appropriate safeguards. These include the UK International Data Transfer Agreement or Addendum, the European Commission’s Standard Contractual Clauses, or certification under the UK Extension to the EU–US Data Privacy Framework. You can request a copy of the relevant safeguards by contacting us.

7. How long we keep data

We keep personal data only for as long as we need it for the purposes described in this policy:

• Account and preference data: for as long as your account is open, and deleted or anonymised within 90 days after you close your account, unless we need it for one of the reasons below.
• Billing and transaction records: for as long as required by tax and accounting laws, typically 7 years.
• Contact form messages and support communications: up to 2 years after your last contact.
• Server and security logs: up to 90 days, unless needed to investigate a security incident.
• Marketing attribution data: up to 13 months after sign-up, or as needed to settle partner payments.

We may keep data for longer where needed to establish, exercise or defend legal claims.

8. Security

We use appropriate technical and organisational measures to protect personal data. These include encryption in transit (HTTPS), hashed passwords, access controls, and using payment processors that comply with the Payment Card Industry Data Security Standard (PCI DSS). No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your rights, we will notify you and the relevant authorities where the law requires.

9. Your rights

Depending on where you live, you may have the right to:

• access the personal data we hold about you and receive a copy;
• correct inaccurate or incomplete data;
• delete your data;
• restrict how we use your data;
• object to processing based on legitimate interests, and to direct marketing at any time;
• data portability: receive data you gave us in a structured, machine-readable format, or have it sent to another provider;
• withdraw consent at any time, where we rely on consent. This does not affect processing that took place before you withdrew.

To exercise any of these rights, use our contact form and choose “Privacy request”, or email support@sidelinetv.com from the email address on your account. We may need to verify your identity before acting on your request. We will respond within one month, or within the time limit set by applicable law. We will not charge a fee except where the law permits.

10. Marketing communications and alerts

You can unsubscribe from marketing emails at any time using the link in any email or by contacting us. You can manage game alerts and notifications in your account settings or device settings. Even if you opt out of marketing, we will still send service messages about your account and subscription, such as receipts and renewal or price-change notices.

11. Children

The Service is only for people aged 18 or older. We do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has given us personal data, contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service before they take effect. The “Last updated” date at the top shows when this policy was last changed.

13. Contact us and complaints

If you have questions or concerns about this policy or our handling of your personal data, use our contact form or contact us at:

Dreylock Limited
Office One, 1 Coldbath Square
Farringdon, London, EC1R 5HL
United Kingdom
Email: support@sidelinetv.com

You have the right to lodge a complaint with a data protection authority. In the UK, this is the Information Commissioner’s Office (ico.org.uk). If you live in the EU or EEA, you can also complain to the data protection authority in your country. We would appreciate the chance to address your concerns first, so please contact us before going to the regulator.

Effective date: 15 October 2026 · Last updated: 16 October 2026

1. Who we are

This Privacy Policy explains how Dreylock Limited (“Sideline TV”, “we”, “us” or “our”), a UK private limited company, with its registered address at Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL, United Kingdom, collects, uses and protects personal data when people who live in the European Union or the European Economic Area use sidelinetv.com and related services (the “Service”).

Dreylock Limited is the controller of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) and similar laws.

If you have questions, contact us at support@sidelinetv.com.

2. Personal data we collect

2.1 Data you give us

• Account data: your email address, password (stored only in hashed form), country of residence, and any profile details you choose to add.
• Subscription and billing data: your plan, billing history, billing country or address, and the last digits, type and expiry date of your payment card. Full card details are collected and processed directly by our payment processor and are not stored by us.
• Preferences: sports, leagues, teams, events and game alerts you follow or set up, and your notification settings.
• Communications: your name, email address, the topic and content of messages you send through our contact form or by email, and any information you include in them.
• Age confirmation: your confirmation that you are 18 or older.

2.2 Data we collect automatically

• Device and log data: IP address, browser and device type, operating system, language settings, referring page, pages requested, and the date and time of requests. This is recorded by our servers and content delivery network.
• Approximate location: your country or region, inferred from your IP address. We use this to show you the terms and policies for your region, apply content licensing restrictions, set prices and taxes, and prevent fraud. We do not collect precise GPS location.
• Usage data: how you interact with the Service, for example the pages and sections you view, the buttons and links you click, the sports, leagues and matches you open, and the streams you watch.
• Marketing attribution data: if you arrive via an advertisement, affiliate or partner link, we record the campaign and referral parameters in that link. These may include UTM parameters, affiliate or partner IDs, sub-IDs, click IDs, and advertising click identifiers such as Google (gclid), Meta (fbclid), TikTok (ttclid) and Microsoft (msclkid) click IDs. We temporarily store these in your browser for the rest of your session and attach them to sign-up so we can tell which partner or campaign referred you.

2.3 Data from third parties

• Payment processor: confirmation of payment, payment status, and fraud-prevention signals.
• Advertising and affiliate partners: information about the campaign or partner that referred you.

3. How we use your data

Under the UK GDPR and EU GDPR, we only use your personal data where we have a legal basis to do so. The table below explains what we do and why.

Where we rely on legitimate interests, we have balanced those interests against your rights. You can object at any time, as described in section 9. We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing.

4. Cookies and similar technologies

We use cookies, browser storage (such as local and session storage) and similar technologies to keep you signed in, remember your settings and region, apply content restrictions, measure how the Service is used, and attribute sign-ups to marketing campaigns. Where required by law, we ask for your consent before using non-essential technologies. You can change your choices at any time using Cookie settings.

For full details, including the specific cookies and tools we use, see our Cookie Policy.

5. Who we share data with

We do not sell your personal data for money. We share personal data only as described below:

• Service providers (processors) who act on our instructions, including:
  • hosting, cloud storage and content delivery providers (including BunnyCDN);
  • payment processing;
  • email delivery, contact form handling and notifications;
  • analytics and tag management;
  • customer support tools.
• Affiliated companies: Dreylock Limited and TB MultiMedia Inc operate Sideline TV in different regions. We share personal data with each other where needed to run the Service, for example for shared infrastructure, customer support, or if you move to a different country.
• Content, data and streaming partners who provide sports data, live TV channels or event coverage, where this is necessary to deliver content to you or to report on viewing as our licences require. Where possible this is aggregated or pseudonymised.
• Advertising and affiliate partners, with whom we share limited information, such as a click ID or partner ID and whether a sign-up or purchase occurred, so we can measure campaigns and pay commissions. Where required, we only do this with your consent.
• Professional advisers, such as lawyers, accountants and auditors.
• Authorities and others, where required by law or where necessary to protect our rights, our users or the public, for example to prevent fraud.
• Business transfers: if we are involved in a merger, acquisition, financing or sale of assets, personal data may be transferred to the new owner, subject to this policy.

Some pages load images, such as team crests and competition logos, from third-party services (for example media.api-sports.io). These services receive your IP address and browser information when the image is loaded.

6. International transfers

Our service providers, and our affiliated company TB MultiMedia Inc in the United States, may process personal data in countries outside the UK and the European Economic Area, including the United States. Where we transfer personal data to a country that has not been found to provide adequate protection, we use appropriate safeguards. These include the UK International Data Transfer Agreement or Addendum, the European Commission’s Standard Contractual Clauses, or certification under the UK Extension to the EU–US Data Privacy Framework. You can request a copy of the relevant safeguards by contacting us.

7. How long we keep data

We keep personal data only for as long as we need it for the purposes described in this policy:

• Account and preference data: for as long as your account is open, and deleted or anonymised within 90 days after you close your account, unless we need it for one of the reasons below.
• Billing and transaction records: for as long as required by tax and accounting laws, typically 7 years.
• Contact form messages and support communications: up to 2 years after your last contact.
• Server and security logs: up to 90 days, unless needed to investigate a security incident.
• Marketing attribution data: up to 13 months after sign-up, or as needed to settle partner payments.

We may keep data for longer where needed to establish, exercise or defend legal claims.

8. Security

We use appropriate technical and organisational measures to protect personal data. These include encryption in transit (HTTPS), hashed passwords, access controls, and using payment processors that comply with the Payment Card Industry Data Security Standard (PCI DSS). No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your rights, we will notify you and the relevant authorities where the law requires.

9. Your rights

Depending on where you live, you may have the right to:

• access the personal data we hold about you and receive a copy;
• correct inaccurate or incomplete data;
• delete your data;
• restrict how we use your data;
• object to processing based on legitimate interests, and to direct marketing at any time;
• data portability: receive data you gave us in a structured, machine-readable format, or have it sent to another provider;
• withdraw consent at any time, where we rely on consent. This does not affect processing that took place before you withdrew.

To exercise any of these rights, use our contact form and choose “Privacy request”, or email support@sidelinetv.com from the email address on your account. We may need to verify your identity before acting on your request. We will respond within one month, or within the time limit set by applicable law. We will not charge a fee except where the law permits.

10. Marketing communications and alerts

You can unsubscribe from marketing emails at any time using the link in any email or by contacting us. You can manage game alerts and notifications in your account settings or device settings. Even if you opt out of marketing, we will still send service messages about your account and subscription, such as receipts and renewal or price-change notices.

11. Children

The Service is only for people aged 18 or older. We do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has given us personal data, contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service before they take effect. The “Last updated” date at the top shows when this policy was last changed.

13. Contact us and complaints

If you have questions or concerns about this policy or our handling of your personal data, use our contact form or contact us at:

Dreylock Limited
Office One, 1 Coldbath Square
Farringdon, London, EC1R 5HL
United Kingdom
Email: support@sidelinetv.com

You have the right to lodge a complaint with a data protection authority. In the UK, this is the Information Commissioner’s Office (ico.org.uk). If you live in the EU or EEA, you can also complain to the data protection authority in your country. We would appreciate the chance to address your concerns first, so please contact us before going to the regulator.

Effective date: 15 October 2026 · Last updated: 16 October 2026

1. Who we are

This Privacy Policy explains how TB MultiMedia Inc (“Sideline TV”, “we”, “us” or “our”), a US corporation, with its registered address at 1250 Township Circle, Alpharetta, GA 30004, United States, collects, uses and protects personal data when people who live in the United States use sidelinetv.com and related services (the “Service”).

TB MultiMedia Inc is the business responsible for your personal information under applicable US federal and state privacy laws.

If you have questions, contact us at support@sidelinetv.com.

2. Personal data we collect

2.1 Data you give us

• Account data: your email address, password (stored only in hashed form), country of residence, and any profile details you choose to add.
• Subscription and billing data: your plan, billing history, billing country or address, and the last digits, type and expiry date of your payment card. Full card details are collected and processed directly by our payment processor and are not stored by us.
• Preferences: sports, leagues, teams, events and game alerts you follow or set up, and your notification settings.
• Communications: your name, email address, the topic and content of messages you send through our contact form or by email, and any information you include in them.
• Age confirmation: your confirmation that you are 18 or older.

2.2 Data we collect automatically

• Device and log data: IP address, browser and device type, operating system, language settings, referring page, pages requested, and the date and time of requests. This is recorded by our servers and content delivery network.
• Approximate location: your country or region, inferred from your IP address. We use this to show you the terms and policies for your region, apply content licensing restrictions, set prices and taxes, and prevent fraud. We do not collect precise GPS location.
• Usage data: how you interact with the Service, for example the pages and sections you view, the buttons and links you click, the sports, leagues and matches you open, and the streams you watch.
• Marketing attribution data: if you arrive via an advertisement, affiliate or partner link, we record the campaign and referral parameters in that link. These may include UTM parameters, affiliate or partner IDs, sub-IDs, click IDs, and advertising click identifiers such as Google (gclid), Meta (fbclid), TikTok (ttclid) and Microsoft (msclkid) click IDs. We temporarily store these in your browser for the rest of your session and attach them to sign-up so we can tell which partner or campaign referred you.

2.3 Data from third parties

• Payment processor: confirmation of payment, payment status, and fraud-prevention signals.
• Advertising and affiliate partners: information about the campaign or partner that referred you.

3. How we use your data

The table below explains what we do and why.

We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing.

4. Cookies and similar technologies

We use cookies, browser storage (such as local and session storage) and similar technologies to keep you signed in, remember your settings and region, apply content restrictions, measure how the Service is used, and attribute sign-ups to marketing campaigns. Where required by law, we ask for your consent before using non-essential technologies. You can change your choices at any time using Cookie settings.

For full details, including the specific cookies and tools we use, see our Cookie Policy.

5. Who we share data with

We do not sell your personal data for money. We share personal data only as described below:

• Service providers (processors) who act on our instructions, including:
  • hosting, cloud storage and content delivery providers (including BunnyCDN);
  • payment processing;
  • email delivery, contact form handling and notifications;
  • analytics and tag management;
  • customer support tools.
• Affiliated companies: Dreylock Limited and TB MultiMedia Inc operate Sideline TV in different regions. We share personal data with each other where needed to run the Service, for example for shared infrastructure, customer support, or if you move to a different country.
• Content, data and streaming partners who provide sports data, live TV channels or event coverage, where this is necessary to deliver content to you or to report on viewing as our licences require. Where possible this is aggregated or pseudonymised.
• Advertising and affiliate partners, with whom we share limited information, such as a click ID or partner ID and whether a sign-up or purchase occurred, so we can measure campaigns and pay commissions. Where required, we only do this with your consent.
• Professional advisers, such as lawyers, accountants and auditors.
• Authorities and others, where required by law or where necessary to protect our rights, our users or the public, for example to prevent fraud.
• Business transfers: if we are involved in a merger, acquisition, financing or sale of assets, personal data may be transferred to the new owner, subject to this policy.

Some pages load images, such as team crests and competition logos, from third-party services (for example media.api-sports.io). These services receive your IP address and browser information when the image is loaded.

6. International transfers

We are based in the United States, and your personal data is primarily stored and processed in the United States. Some of our service providers, and our affiliated company Dreylock Limited in the United Kingdom, may process personal data in other countries. When they do, we require them to protect it in line with this policy.

7. How long we keep data

We keep personal data only for as long as we need it for the purposes described in this policy:

• Account and preference data: for as long as your account is open, and deleted or anonymised within 90 days after you close your account, unless we need it for one of the reasons below.
• Billing and transaction records: for as long as required by tax and accounting laws, typically 7 years.
• Contact form messages and support communications: up to 2 years after your last contact.
• Server and security logs: up to 90 days, unless needed to investigate a security incident.
• Marketing attribution data: up to 13 months after sign-up, or as needed to settle partner payments.

We may keep data for longer where needed to establish, exercise or defend legal claims.

8. Security

We use appropriate technical and organisational measures to protect personal data. These include encryption in transit (HTTPS), hashed passwords, access controls, and using payment processors that comply with the Payment Card Industry Data Security Standard (PCI DSS). No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your rights, we will notify you and the relevant authorities where the law requires.

9. Your rights

Depending on where you live, you may have the right to:

• access the personal data we hold about you and receive a copy;
• correct inaccurate or incomplete data;
• delete your data;
• data portability: receive data you gave us in a structured, machine-readable format, or have it sent to another provider;
• withdraw consent at any time, where we rely on consent. This does not affect processing that took place before you withdrew.

To exercise any of these rights, use our contact form and choose “Privacy request”, or email support@sidelinetv.com from the email address on your account. We may need to verify your identity before acting on your request. We will respond within 45 days, or within the time limit set by applicable US state law. We will not charge a fee except where the law permits.

10. Additional information for US state residents

If you live in a US state with a consumer privacy law, such as California, Colorado, Connecticut, Virginia, Texas or Oregon, you have additional rights:

• Categories of personal information. In the last 12 months we have collected identifiers (such as name, email, IP address and click IDs), commercial information (subscription and purchase history), internet and network activity (usage data), approximate geolocation, and inferences about your sports preferences. The sources, purposes and recipients are described in sections 2, 3 and 5.
• Sensitive personal information. We do not use or disclose sensitive personal information for purposes other than those permitted by law. Account login credentials are used only to provide and secure your account.
• Sale and sharing. We do not sell personal information for money. Sharing advertising click IDs and conversion information with advertising and affiliate partners may count as “sharing” for cross-context behavioural advertising, or as a “sale” or “targeted advertising” under some state laws. You can opt out by using Cookie settings or by emailing support@sidelinetv.com. We honour Global Privacy Control (GPC) browser signals as a valid opt-out request.
• Your rights. You may request to know, access, correct, delete or obtain a portable copy of your personal information, and to opt out of sale, sharing or targeted advertising. You may use an authorised agent to make a request on your behalf. If we deny your request, you may appeal by replying to our decision. If your appeal is denied, you may contact your state Attorney General. We will not discriminate against you for exercising your rights.

11. Marketing communications and alerts

You can unsubscribe from marketing emails at any time using the link in any email or by contacting us. You can manage game alerts and notifications in your account settings or device settings. Even if you opt out of marketing, we will still send service messages about your account and subscription, such as receipts and renewal or price-change notices.

12. Children

The Service is only for people aged 18 or older. We do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has given us personal data, contact us and we will delete it.

13. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service before they take effect. The “Last updated” date at the top shows when this policy was last changed.

14. Contact us and complaints

If you have questions or concerns about this policy or our handling of your personal data, use our contact form or contact us at:

TB MultiMedia Inc
1250 Township Circle
Alpharetta, GA 30004
United States
Email: support@sidelinetv.com